As you review your brand’s marketing strategy for the new year, you might be leaning toward experimental marketing, which can provide more of a Return on Investment (ROI) than traditional advertising sources. Experiential marketing (also known as engagement marketing) invites an audience to interact with a business in a real-world situation. Using hands-on, tangible branding..
Author: doingbus - page 143
As new COVID-19 vaccines are approved in the United States, health departments in all 50 states received their first round of vaccines. Frontline healthcare workers and residents of long-term care facilities were the first ones to receive doses. Medicare will cover the coronavirus vaccine, thanks to the CARES Act, which was passed by Congress in..
In 2008, the Associated Press (AP) conducted a five-month investigation and published a three-part series documenting a wide array of pharmaceuticals (antibiotics, anti-convulsants, mood stabilizers, and sex hormones) that were present in the drinking water of at least 41 million Americans. The concentrations were minuscule but left scientists concerned. How do pharmaceuticals end up in..
The University College of London revealed their study findings that showed a link between air pollution and a heightened risk of Age-Related Macular Degeneration (AMD.) The most polluted areas tested in the study were at least eight percent more likely to report people having AMD. The leading cause of irreversible blindness among people over 50..
Melting snow is a useful life hack for survival, especially during winter trips. If you find yourself in a situation without enough water, these tips will come in handy. Boil snow: one of the most basic skillsets necessary for melting snow, all you need is a pot and a fire. You can either use a..