There are a number of options available to manufacturers when considering materials to use for product labeling including cut & stack, pressure sensitive, roll fed, shrink sleeves and flexible packaging. The market for stretch and shrink sleeve labels continues to be one of the fastest growing in the labeling market to date. This is largely..
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Extensive research has gone into researching the effect color plays on the emotional psyche of consumers during the purchasing process. In order to hone in on consumers during the critical moments before they make a purchase graphic designers must elevate their feelings for the product. The value of emotional marketing in business is not to..
In business there are always a million and one questions that need to be addressed. It is important when you are selling a new product or rebranding an existing product that the products labeling and packaging are thoroughly evaluated. Product labelsand packaging have a strong impact in the marketing mix. It is crucial that product..
Have you ever taken a really good look into how much the industry of product packaging has changed in the last decade? Look at the products sitting on your shelves right now. What do you see? My guess is that you will see a variety of different packages from paper packets to plastic pouches. This..
One of the most difficult things about being a business owner is finding ways to attract and connect with customers. Reaching clients is made simpler by using techniques that appeal to their emotions. One way manufacturers can achieve this is to utilize proper product packaging and custom labeling techniques. A main aspect in labeling and..