There are so many advantages that manufacturers have when looking at shrink sleeves for labeling. Shrink sleeves are great for marketing purposes because they offer a three hundred and sixty degree surface for self promotion. They are also popular due to the visual appeal they offer when shelved next to competing products. Recent technology has..
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Marketers face the challenge of creating a product that will compete in an already saturated market of consumer goods. Products must differentiate themselves from the competition in order to thrive. One opportunity that is not wasted on marketing experts is the ability to transform a products label into something much more than an information gathering..
The launch of a new product is an exciting time for a company. Introducing a product to the world can be made a little bit easier by designing an appealing label that really grabs the attention of consumers. The label design that is created for your product will represent it to consumers around the world. ..
How many times have you heard the old adage, “Don’t judge a book by its cover”? Yet, time and time again isn’t it true that you find yourself doing just that. It isn’t just the cover of a book we judge; its people, places, and products. If the outside isn’t what we visually expect we..
Less is often more when it comes to food product labeling. Companies should not allow clutter to overtake the label however should include the minimum legal requirements that have been established by local and federal law. A label that is muddled will not help to sell your product. Design a label that is appealing to..