Labeling within the food supply chain is impetrative and should never be ignored. The initial point of contact between a consumer and producer is its label. A custom label helps to distinguish one product from another. In addition it helps consumers make a purchasing choice between similar products. As a valuable marketing instrument, the label..
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A new product is only as good as its marketing. Without proper advertising and promotion no one will know what your product is, how it benefits them or exactly where it can be found for purchase. A major component of product marketing is labeling. The product should be labeled in a manner that not only..
Trends run the marketplace. It doesn’t matter what avenue we are discussing, if something is trending market popularity will latch on to it until it over saturates the marketplace. As the trend fades only those brands that have successfully integrated will stay to compete while others will follow what’s new. With any luck the new..
One of the more critical elements when it comes to establishing a brand or product lies within labeling. There are many important functions of product labeling. Not only do consumers use this as a way of identifying a product or brand they also look to the label for a variety of other purposes. In the..
In creating a new product label it is important that it is designed and developed to ensure the proper message is being received. There are so many different aspects to labeling that are often forgotten that lead to the demise of products newly introduced in the market. Not only is the message on the label..