The launch of a new product is an exciting time for a company. Introducing a product to the world can be made a little bit easier by designing an appealing label that really grabs the attention of consumers. The label design that is created for your product will represent it to consumers around the world. The old adage “you never get a second chance to make a first impression” is never truer than in labeling and product marketing. The label must be notable from the shelf while providing something that moves the customer to make a purchase.
Guidelines in Creating a Label That Brings In Sales
Color: Color is used everywhere in the world to influence people. Certain colors can influence how we feel. Using colors in labeling has significance because of the effects they have on people’s emotions; purchasing consumer goods and services is an emotional process. The use of the right colors together increases the emotional appeal of your product. The colors in your label should allow your product to stand out when shelved next to competing products.
Font: Another major consideration in label design is the font that is used. The use of font to reflect the personality of your product is important to increase appeal. Avoid using fonts that are generic such as Times New Roman and Arial. Along with using a font that adds appeal to your label it is important that the information contained within the label is readable. Text needs to be easy to read whether consumers are near or far. There are only seconds to catch the buyer’s attention, be sure the label is using a font that can be read upon first glance.
Name: This is pretty much a no brainer but here it goes anyhow; the label that you design must include the product, company and/or brand name. Top brands will use this to their advantage as buyers remain consistent and loyal when they have found one that remains consistent.
Size: The size of the label will depend a lot on the size of the packaging or container. Do you want to use one label or multiple labels for one product? There are differences in designing a label that wraps around a product verse a product label that will be separately placed on the front and back of the product. The front label may be used for designing and branding whereas the back label can be used for informative elements.
Barcode: A product barcode is used to convey a great deal of product information with the use of electronic scanning devices. A Universal Product Code, otherwise known as a UPC is used to keep track of product inventory as well as to increase the safety of products. This one manufacturer number offers a great deal of information to manufacturers.
Contact: A product label is not only good for grabbing the attention of consumers; it also gives consumers company contact information. This info is used to foster communication between buyers and manufacturer’s, promotes the company and creates trust for the brand. The contact information most helpful to consumers is the company’s telephone number, physical address, website and social media outlets.
Use the factors above to help create a label that is not only eye catching but leads to an increase in sales for your company and brands.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.