Shrink sleeve labels are changing the way marketers are pushing new products into the market. This type of label offers a signature three hundred and sixty degree surface to advertise to potentional buyers. The durable materials that make up the label itself are printed using inks and patterns to create high impact graphics, thus making the product stand out from competitors. In fact, the striking labels grab attention of customers such that at times it entices the buyer to make unintended purchases as well. Ninty percent of shoppers end up making last-minute, implusive purchases that were not originally intended.
The new method of bringing products to the notice of buyers by the use of shrink labels is an inexpensive and effective marketing technique. The traditional way to roll out a new product is often very expensive, sometimes costing hundreds and thousands just to create minimal awareness. However, for the company launching their new product, this could be a costly affair if he offering does not take off as expected.
How do buyers and sellers get benefited?
Today, shrink sleeve product marketing is making their brand rather affordable and appealing to the buyer simply because there is not much additional expense in the promotional campaigns. Consumers are flooded with choices and the seller too can conveniently launch a new product without much financial risk.
Lowers cost of marketing
It eases the toll on production and shipping cost, which the customer has to bear otherwise. Also, the buyer might just make few unplanned purchases. Again, from the seller’s point of view, this is beneficial and it can be a great deal for the buyer too if the product turns out to be good.
Compatible in design
The product shape, for instance for bottle and containers, is a key attention grabbing criteria. Shrink sleeves are compatible and adjust to the shape of the product, thus edging out the competition.
Solves content sizing problems
Often limited label sizes such as in traditional pressure sensitive sleeves is a tradeoff when it comes to fitting information properly. The newer shrink sleeve design solves these limitations with 360-degree complete container coverage.
Avoids designing complexities
Effective shrink sleeve label design requires special software and specialized professionals to create optimized appearances. Knowledgeable designers implement the seam into the design to benefit accurate application of the solvent.
Upgrades the appeal
In a brand competitive market, everything is about user appeal. The shrink label designs allow for highlighting existing products in a cost effective manner. A new label always makes the product refreshing and grabs attention, thus stimulating sales.
Labels work especially well when designed by professional shrink sleeve designers. Since they understand what appeals to a consumer and have the expert knowledge of graphics, it is best to choose quality shrink sleeve design for your campaign. Further, you can choose to machine design the prints from existing templates and glue on the product packaging, otherwise manual covering is also good to save costs.
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php. To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.