There are so many advantages that manufacturers have when looking at shrink sleeves for labeling. Shrink sleeves are great for marketing purposes because they offer a three hundred and sixty degree surface for self promotion. They are also popular due to the visual appeal they offer when shelved next to competing products. Recent technology has not only updated the quality of film used in shrink sleeves but has also helped simplified manufacturing.
Main Advantages With Shrink Sleeve Labeling
Brand Distinctiveness
There are several characteristics of shrink sleeve labeling that make it superior over other labeling options. One such difference is that it offers a cost effective method to decorate even the most complicated containers. Along with offering these unique opportunities at differentiating your brand shrink sleeves eliminate the need for colored or thick walled containers which leads to extra cost savings for manufacturers. Cost savings along with an increase in promotional space makes labeling products with shrink sleeves a no brainer.
Full body labeling gives graphic designers, three hundred and sixty degrees to cover with eye catching designs and product information. Conventional labeling methods make it more difficult to include all the needed information that food and pharmaceutical companies are required to include. The extra space that shrink sleeves give manufacturers the ability to maintain regulatory standards while graphic designers have space to reach customers with unique graphics, logos and more.
Tamper Resistance
Consumers purchase based on emotions. This is another main advantage that shrink sleeve labeling has over more traditional methods of labeling such as cut and stack labels. Shrink sleeves allow consumers peace of mind with labels that are tamper proof. Unlike other products, packagings that uses shrink sleeve labeling have a three hundred and sixty degree wrap that secures the product. This is especially important for beverages, chemicals and pharmaceuticals. Safety is super important to consumers when making a purchase and shrink sleeves allow them to feel that.
Speaking of consumer emotions it is important that a label is designed with their target market in mind. Shrink sleeves are ideal for consumers looking for product safety. They are also great for consumers looking for the maximum amount of product information as well. Shrink sleeves offer space for company and product information that appeal has an effect on consumers looking for reassurance of the company’s reputation. For consumers that purchase based on visual appeal shrink sleeves have them covered as well.
Designers custom design shrink sleeves to offer visual appeal and so much more all while letting the label do what it does naturally which is to protect the product from being tampered with.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.