Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All these result in less waste. Flexible packaging has several benefits over rigid packaging because:..
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Packaging is extremely vital when it comes to the production and sale of goods. Proper packaging helps in promoting the product, explaining the product’s usefulness, containing the contents safely, protecting the contents from harmful elements and minimizing negative environmental impacts. Flexible packaging is a form of packaging used to protect products in a format that..
Food packaging can generally be broken down into three fundamental forms: rigid, semi-rigid, and flexible. Rigid forms of food packaging have experienced a long history of use. Recently however, the flexible packaging market has emerged and is experiencing substantial growth for a number of different reasons including: consumer demand for convenience, variety in packaging styles,..
When it comes to custom labeling it is important to understand the psychology of color. Knowing what feelings are invoked with color and when colors are used in combination of one another ensures a proper foundation to successfully package and market your product. Color, when used in custom label design, is used to convey a..
In the last two installments on flexible packaging and labeling we discussed stand up pouches, stand up zip-top pouches, press to close pouches, zippered pouches, three sided seal pouches and resealing sliding pouches. The industry is evolving and therefore the options in flexible packaging are as well. Many products are choosing to be packaged in flexible packaging..