Designing a new food product label is both an exciting and tricky endeavor. The thrill with designing a great label comes from capturing the unique aspects your product offers over the competition. The difficult part is constructing a design that is marketable, targets the consumer and prevails over the competition. Define your target audience: It is..
Tag: Product Labels - page 3
How many products do you estimate are on your local grocery store shelves on any given day? The ballpark figure from the Food Marketing Institute is that there are about forty thousand different items to choose from. That is a lot of opposition for your product. How will you make sure that your product stands..
Labels are not simply thrown together, slapped with a product name, put on a shelf and popular with consumers. Graphic designers work together with marketing teams to create labels that sell products. It is important that both the designer and marketing team consider how the colors used within the label work alone and together. To..