One of the more critical elements when it comes to establishing a brand or product lies within labeling. There are many important functions of product labeling. Not only do consumers use this as a way of identifying a product or brand they also look to the label for a variety of other purposes. In the..
Tag: Product Packaging - page 12
In creating a new product label it is important that it is designed and developed to ensure the proper message is being received. There are so many different aspects to labeling that are often forgotten that lead to the demise of products newly introduced in the market. Not only is the message on the label..
When it comes to custom labeling it is important to understand the psychology of color. Knowing what feelings are invoked with color and when colors are used in combination of one another ensures a proper foundation to successfully package and market your product. Color, when used in custom label design, is used to convey a..
Store shelves are packed with a myriad of products in competition with one another; products that are similar but slightly different. The most productive way to help face of a brand is with a unique, custom label design. With more than half of all purchasing decisions occurring in-store at the point of sale the label..
There are two main components that are used to draw consumers into making a purchase: label design and packaging. In order for a purchase to be made the product must visually sell itself without this element your product may never make it off the shelf; the value of the product itself may never be seen..