Digital marketing is a very broad term. In the age where computers run our entire lives, most people not working in the industry itself don’t know the full reach that digital marketing encompasses. On the outside it seems, at its most simple, to be the act of increasing more online exposure for a business or..
Tag: Search Engine Optimization
Marketing trends have changed more in the last 5 years than any other prior period of time and don’t show any signs of letting up anytime soon. No longer can marketers rely solely on a campaign of generic paid advertisement or perform basic website optimization; in 2019 the digital marketing landscape has expanded to encompass..
Google Ads is a form of paid advertising through the search engine, Google. Ads are shown to users based on their searches. The major benefit of using Google Ads is that consumers are seeing ads targeted to their searches while they are actively searching for your good or service. Google Ads makes up for over..
One of the most noticeable trends changing the way we optimize websites for search engine recognition is the use of Voice Search. It is predicted that by the year 2020 more than thirty percent of all website sessions will be done without the use of a screen. How is that possible, you ask? Voice-only search..
It is that time of the year where we all begin to reflect on the past year and look ahead to see what is coming on the horizon. This is true in both our personal ventures and in business. So much can change in just a years’ time, software is developed, processes are upgraded, and..