How many products do you estimate are on your local grocery store shelves on any given day? The ballpark figure from the Food Marketing Institute is that there are about forty thousand different items to choose from. That is a lot of opposition for your product. How will you make sure that your product stands..
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Labels are not simply thrown together, slapped with a product name, put on a shelf and popular with consumers. Graphic designers work together with marketing teams to create labels that sell products. It is important that both the designer and marketing team consider how the colors used within the label work alone and together. To..
Packaging labels in general are seen in the most simplistic manner as a way to distinguish between the vast array of product available in the marketplace. In the most basic manner this is one of the roles the label plays however as a marketer the purpose of the products label goes much deeper. Custom product..
One of the most crucial points in introducing a new product or brand is catching the attention of the consumer that you are targeting. Without customers purchasing your products they will eventually fail. Bringing attention to your product is of utmost importance. One way this can be accomplished is through product labeling. Manufacturers must develop..
The world of labeling and packaging is a mystery to most of us. When we go to the store we don’t really focus on what type of label or package the product is in. However the label and package make a huge impact on what we purchase but it is all subconscious to us as..