How many times have you heard the old adage, “Don’t judge a book by its cover”? Yet, time and time again isn’t it true that you find yourself doing just that. It isn’t just the cover of a book we judge; its people, places, and products. If the outside isn’t what we visually expect we..
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Less is often more when it comes to food product labeling. Companies should not allow clutter to overtake the label however should include the minimum legal requirements that have been established by local and federal law. A label that is muddled will not help to sell your product. Design a label that is appealing to..
Labeling within the food supply chain is impetrative and should never be ignored. The initial point of contact between a consumer and producer is its label. A custom label helps to distinguish one product from another. In addition it helps consumers make a purchasing choice between similar products. As a valuable marketing instrument, the label..
A new product is only as good as its marketing. Without proper advertising and promotion no one will know what your product is, how it benefits them or exactly where it can be found for purchase. A major component of product marketing is labeling. The product should be labeled in a manner that not only..
Trends run the marketplace. It doesn’t matter what avenue we are discussing, if something is trending market popularity will latch on to it until it over saturates the marketplace. As the trend fades only those brands that have successfully integrated will stay to compete while others will follow what’s new. With any luck the new..