There are a number of options when it comes to choosing a label for your product. Common options in product labeling are cut & stack, pressure sensitive, roll-fed, and shrink sleeve labels. A main way that companies bring attention to their brands without depleting their budget is to use shrink sleeve to label their products. At the supermarket checkout the different products that from beverages to pharmaceuticals that use shrink sleeve labeling. Here are a few things to help you consider if shrink sleeve marketing is the right option for your product.
Shrink Sleeve Labeling and Marketing
One of the best things about shrink sleeves is their ability to fit any shape or size product your company offers for sale. Shrink sleeves can be designed to fit your products no matter how odd the shape of the package. If you have a lightning bolt or heart shaped package consider shrink sleeve labels as they can be designed to properly encase your product as well as to offer effective marketing that draws consumers to purchase your product.
When it comes to tamper proof packaging sleeves offer an unmatched level of protection. When you your entire package and it conforms to the shape of the product it makes it almost impossible to interfere with product inside. This makes sleeves one of the best options for food and beverage manufacturers.
Standard labeling allows for front packaging marketing. Standard front labels leave a tremendous amount of wasted space on the back and sides of the package. This space left blank is valuable promotional space and should be used wisely. Shrink sleeve manufacturing allows for 360 degree marketing space for your products label. No matter what direction your product sits on the shelf you will have prime advertising space that can be seen by your customers.
As a product manufacturer marketing is an incredibly costly endeavor. Some label choices are expensive to produce and since the product label is not something that changes often it is important to choose wisely from the start of label production. Shrink sleeve labels are created using a thin plastic film. The thin film is relatively inexpensive in comparison to other label options and can be printed using a variety of techniques.
With all the different options to consider in product labeling it is obvious that you want to make an educated decision. Shrink sleeves offer a variety of qualities that make them attractive including that they can be designed to fit any shape product, they are tamper proof, there is not wasted space and they are inexpensive to produce over other options in product labeling.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.