Shrink sleeve labeling is the talk of the town. And why shouldn’t it be? We know that marketing has risen to new heights. A product is only valued if it has a good packaging and good advertisement. Owing to this, the customers of today give more value to the way a product is labeled with the brand that it belongs to.
There are many ways in which a product can be labeled according to the needs of the company owning it. However, none of the ways can be deemed parallel to shrink sleeve design and labeling.
Benefits of the shrink sleeve labeling and packaging
To get an understanding of why businesses are using shrink sleeves to label new products and rebranding products within the brand.
1) Full 360 Degree Product Body Coverage
Shrink labels are advantageous in being able to wrap around any container of any shape without any hassle. The labels simply fold around the packaging in a manner that does not leave any place uncovered.
Unlike other conventional packaging methods, these labels are known to provide greater space for creativity to the product manufacturers. This ability brings us to our second point.
2) Greater Exposure
There has been an increase in the demand for stretch sleeves over the past decade. This increase can be attributed to the fact that these labels can easily accommodate larger and complex graphics of labels. As we have established above that labeling is one of the major parts of brand exposing strategies, having a label which totally gives you the freedom to concoct designs that can lead to customer attraction can be an extra edge over the competitors.
3) Durability
Durability is not an option but the need of every brand owner in terms of both his or her product and its labeling. When it comes to sleeve labeling, the shrink film bears the majority of the printing. The labels are printed in reverse on it and are sealed safely by a thinly layered film. Having this ability, these labels basically increase the shelf-life of the labels of your product by saving them from scuffing, marring, or tearing.
4) Consumer Connection
One of the many reasons that shrink labels have captured the attention of the packaging community all around the world is its ability to create a deep connection with the customers.
Popular Consensus
The claim that we made has been confirmed by a 2011 Eastman Chemical Company study. The study was carried out by AC Nielson by incorporating an 800-consumer pool, and its main reason was to know about the preferences of the customers in terms of attractiveness of the different kinds of labels. What the researchers learned from this study was that majority of the consumers preferred the products which had stretch or shrink sleeve designs.
Contact Us
Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com. To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.