Category: Econoprint

Assessing the Effectiveness: Calculating ROI for Print Marketing Initiatives

Image of a person sitting on a stack of coins to signify getting a return on your investment for your print marketing campaign.

Despite being one of the oldest forms of advertising, print marketing remains a powerful tool in today’s digital age. For businesses investing in brochures, flyers, posters, or direct mail campaigns, measuring the return on investment (ROI) is crucial. Here’s a step-by-step guide to help you determine the effectiveness of your print marketing efforts. Define Clear..

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Using Yard Signs for Small Businesses

Yard marketing is no new feat, but there is a reason it has thrived through the years since its invention in Ancient Rome. Throughout history, yard signs were first used in the United States in the 1820s when President John Quincy Adams used them for political campaigning. Whether for political reasons or business advertising, yard..

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