Category: Econoprint - page 2

Traditional Advertising is Making a Comeback

Digital marketing has dominated the marketing field for more than a decade as potential customers shift their focus from physical media to an online presence. With this shift, television, radio, newspaper, and other previously-relied-on traditional advertising methods have needed to pivot in different directions. Business-to-Consumer (B2C) service companies anticipate the biggest move to traditional advertising..

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Commercial Printing Industry Outlook

Many question whether physical printing will remain relevant with the ever-growing popularity of digital media and the Internet. Yes, the future will involve printing, but read on to discover why.  The forecast for the printing industry is positive, with the profit (percentage of sales) remaining steady or increasing annually since the Great Recession ended in..

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The Evolution of Printing

As we age, technology progresses. With that progression comes the inevitable retirement of countless devices we have come to use throughout our daily lives. Some obsolete examples have been phased out, including rotary phones, floppy disks, CDs, pagers, cassette tapes, typewriters, etc. While some have been repurposed or had a comeback (vinyl records, we’re looking..

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Short Run Book Printing Benefits

In the past, books were produced only in large quantities before digital printing because time and expense for smaller batches were not economical. Digital printing makes short runs easy and affordable without sacrificing quality. Paper stocks have a high-quality finish and a fantastic overall look. Moreover, they provide flexible options for printers who want to..

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Handwritten Notes to Enhance Business

Handwritten thank-you notes are great ways to show gratitude and stand out among the text message and e-mail crowd. Handwritten notes don’t have to be complex either; the simpler and more sincere, the better.  Personal or business connections can be improved with a quick note, which shows how important the relationship is. You show good..

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