Direct mail has one focus: to be opened. An assortment of tools and tactics can help your direct mail be opened in the hands of potential customers. Once they are drawn to the mail for whatever reason, whether copy, images, ink, paper weight, etc., they are more likely to open it.
When judging mail by its cover, the envelope is the first thing potential customers see. Plain envelopes are “blah” and don’t attract attention to the target. Instead, opt for an inviting, exciting, and unique envelope. With more differences to set your mail apart from other envelopes, the chances of it being opened are much higher.
Ultimately, direct mail envelopes should reflect the contents, but consider how people will be intrigued or how their attention will be drawn to it. Below are some suggestions for achieving stellar direct mail envelopes.
Color
With solid-color envelopes or full-bleed 4-color images, your message will really pop. Look up some color charts to discover which types of emotions you are trying to provoke.
Copy
Personalize the envelope or add an intriguing sentence to get your envelope opened.
Size
Consider using unconventional sizes or custom shape cuts to achieve a different look.
Paper
The United States Postal Service has requirements for thickness, but you can still take advantage of various paper stocks, embellishments, finishes, and embossed text.
Eco-Friendly
Consumers love making a difference; depending on your target audience, several materials (kraft, recycled, etc.) can help get your mail opened…that are good for the planet, too.
Gifts
Special gifts or freebies can be wonderful incentives for people to open your envelope.
Urgent
Create a sense of urgency by saying things like, “Hurry – offer ends in 10 days – immediate attention needed!” to hook your potential customers. It’s a tried-and-true method sure to help you get results.
If you are looking for direct mailing services, you’ve come to the right place. Contact Econo Print today.
At Econo Print, we strive to deliver the highest-quality printed products possible. We produce top-rated goods in a timely fashion at a competitive price. Listening to our clients and helping them achieve their business goals is our top priority. We are proud of the strong roots we’ve built in the community and pride ourselves on using cutting-edge technology. Our products, commitment to service, and level of expertise exceed our clients’ expectations. Contact us today or visit www.econoprintusa.com to learn how we can help launch your business to the next level.
Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/