Business-to-business (B2B) marketing strategies are generally accomplished using direct and outbound techniques, but there are other ways to reach clients. The goal is to have the audience respond and engage with your services based on your compelling and persuasive efforts. B2B has expanded, and the behavior of professional service buyers has shifted. In our technology..
All Michiganders share the same goal: we all want to safely reopen Michigan. No matter how we have been individually affected by COVID-19, we all want to get Michigan back to work, our economy fully reopened, and the joys of life the virus took from us returned. To safely reopen and stay open, Michiganders must..
When compared to existing visualization methods, a new 3D technique with MRI scans doubles the visibility of brain tumors. Since a large number of tumors are discernable, the new process has the potential to make it easier to treat them earlier and at smaller, more manageable stages. Robert Edelman, M.D., is an inventor, lead author,..
Open enrollment for Medicare runs now through December 7th, with changes taking effect on January 1st, 2021. If no action is taken, 2020 coverage continues next year. However, now is the time to verify whether there’s a more cost-effective option to suit your circumstances. The annual fall enrollment period is for adding or changing coverage..
Baby boomers remain the most influential generation when it comes to economic decision making. The U.S. Census Bureau defines Baby Boomers as those born between 1946 – 1964. There are 76 million nationwide, and their influence on healthcare, technology, travel, and e-commerce is expanding. Continually engaging your members and understanding their needs are two of..