One of the most important aspects of product marketing is being able to recognize the product. Differentiating your product from similar products that surround it on the shelf is the only way to make a brand specific buyer buy something unfamiliar. Impulse purchases are key in getting consumers to switch from brands and products they have been loyal to. In order to do this manufactures and marketers must work in conjunction with one another to create an eye-catching label design that offers buyers the best first impression possible.
Once an impulse purchase has been made and the product has made an impact on the consumer it is time to ensure your brand is recognizable. In order to be recognized your products package and label needs to be designed in way that is identifiable. Some marketers use specific colors to achieve this while others handle this with by including the same graphics in every product offered by within the brand as a whole.
An example of this is something as simple as the use of an animated object. Say that your initial product label design consists of a large yellow sunshine. In order to create brand awareness the next product introduced to the market should include a large yellow sunshine. When consumers see a large yellow sunshine anywhere they will automatically connect the image to your brand and product lines. This is one way in which marketers help a brand advertise itself. Once brand loyalty is in place consumers are rarely swayed. As mentioned above it takes an exceptional label design or attractive offer to sway consumers away from something that is familiar.
Choosing a cost effective option in labeling is important as well. Don’t necessarily assume the cheapest labeling option will be the most cost effective. A cheap label may not withstand shipping let alone the constant handling done by consumers as they examine the ingredients and such of a new product. A label must be durable and stay presentable to be considered cost effective. Not only is the label in charge of describing the product it must also give details on what is contained in the product and the value the product delivers.
The value of the label should never be underestimated. The label needs to hold the information of worth to consumers. If the expiration date of the product easily rubs off the label consumers will be skeptical in making the purchase as the labeling is not done properly. If a products package or label is torn or man handled in any manner before it gets on the shelf or while it is on the shelf consumers are less likely to choose that product. It will be perceived that the product is not fresh or is not of substantial quality. The consumer’s perception is all that matters at the end of the day. The perceived value of your product is what decides on whether your product is purchased or left on the shelf.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.